Max Mara Fall Winter 2015-16 Fashion Show

Max Mara Fall Winter 2015-16 Fashion Show

I. About the Clothing Brand

　

Max Mara is a luxury Italian fashion house belonging to the group of companies under the Max Mara Fashion Group holding.

History

Achille Maramotti began designing couture clothing in 1947, but officially established the Max Mara fashion house in 1951. The word "Mara" comes from a diminutive of his surname, while "Max" is a superlative chosen to strengthen the brand's name and give it a more international feel. Maramotti was one of the first men to envision that industrial processes could support the production of high quality designer clothing, in a period in which fashion was imagined solely as an artisanal activity, thus becoming the precursor of the current concept of ready-to-wear. Over the years, designers for the Max Mara brand included some amongst the most important future names, such as Karl Lagerfeld, Jean-Charles de Castelbajac, Dolce & Gabbana, Narciso Rodriguez, Luciano Soprani, Anne-Marie Beretta and Guy Paulin. The company is still owned by the Maramotti family and currently has about 2250 stores in 90 countries.

Max Mara includes 23 collections. The Max Mara womenswear main line remains the core of the company. Other labels include Sportmax, Sportmax Code, Weekend Max Mara, 'S Max Mara, Marella, Pennyblack, iBlues and Marina Rinaldi. The latter was named after Achille Maramotti's great grandmother, who in the 1800s owned an haute couture atelier in the heart of Reggio Emilia, their home town. Max&Co is a retail project by Max Mara Fashion Group founded in 1986.

Since 2004 the brand started producing and selling perfumes and cosmetics, in collaboration with Cosmopolitan Cosmetics (company of the Wellagroup) and, subsequently, with the company Selective Beauty.

Works Cited （参考文献）

"Max Mara." N.p., 8 June 2016. Web. <https://en.wikipedia.org/wiki/Max_Mara>.

II. About the Designer

Achille Maramotti was born on January 7, 1927 in Reggio Emilia, Italy. Maramotti was educated in Rome and received a law degree from University of Parma. In 1983 he was awarded the title of Knight within the Order of Merit for Labour. He died in Albinea, Italy, on 12 January 2005. His sons Luigi and Ignazio and his daughter Ludovica currently run the family business. Achille Maramotti was a great patron of the arts; his important collection of contemporary art from Europe and America is open to the public.

Works Cited （参考文献）

"Max Mara." N.p., 8 June 2016. Web. <https://en.wikipedia.org/wiki/Max_Mara>.

III. My Reaction

A. Reaction Point - fabric texture(生地)

• How a fabric feels or looks
• For example,there are the T-shirts that dress material stretch.
  

  
• I think that the design is simple but dress material is top quality. Better fabric texture can be used for long time.

B. Reaction Point - coiffure(髪型)

• The arrangement of the hair (especially a woman's hair)
• For example,that coiffure is simple set clothes apart.
  

  
• The Max Mara's design is very simple , so coiffure is more simpler.

C. Reaction Point - fashion design(色、テクスチャ、および重みの生地を使用)

• Using fabrics of different colors, textures, and weights to create garments that people wear
• For example, The Max Mara's design is very very simple.
  
• I thought that whole body unify the color.

D. My General Opinion
I thought that there are different various devise to set clothes apart. I guess that Max Mara's designer think that "simple is the best."That's why Max Mara is loved all over the world , and then I love Max Mara,too.